Reddy Group is a successful entrepreneurial privately held family business with a diverse global portfolio including hotel investment, hospitality, education, construction and engineering equipment, retail, financial services, insurance and real estate.
Redfire's challenge was twofold: First, to refresh the brand that celebrated and reflected Reddy's inherent brand values of partnership, integrity and unity and to represent the diverse global portfolio and forward thinking. Secondly, to create a brand that distilled the complexity of Reddy's business units across all touchpoints in a simple, strong and compelling way.
We designed and developed a strong, bold design and played off their name - We are "Reddy". The design gave us distinctive brand elements that could be successfully used across all touchpoints.
What we did: Brand & Logo Design, Visual Communications System, Corporate Collateral, Environmental Branding, Website Design and Development.