This was the first significant change to the brand since Reddy Group was established. The update coincided with the launch of their global strategy and signified a strategic shift as they prepared to embark on growing their portfolio globally, over the coming years. 
 
The refreshed logo is more straightforward and more flexible than what preceded it. The design is neatly visualised with a monogram  - a global ball housing a network of weaves, reflecting partnerships that were derived from the stylised Y in the wordmark. 
 
"We are Reddy" was crafted as a catch call and of course, the identity appears in red. The logo design was optimised to work across various platforms and scales from digital phones through to the side of a building. It is distinctive, bold, confident, clean and easily read.

Visual Identity
Branding
Brand Guidelines
Corporate Collateral
Environmental Branding
Website Design