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Powerco is New Zealand’s largest electricity distributor in terms of network length (36,000km) and has the second largest number of electricity connections (336,000).

With the rise and growth of Electric Vehicles (EV) - Powerco is rolling out electric vehicle charging stations across their network. Redfire was engaged to develop Powerco's EV brand and translate this through a comprehensive brand style guide that included brand usage through all consumer and stakeholder engagement paths including Advertising, Media & Trade Displays, Event Invitations, Marketing Communication, Uniforms and Online. 

What we did: EV Brand Design, EV Brand Architecture, Brand Narrative, Visual Communications Strategy, Brand Standards and Style Guide, Photography and Image Libraries, Brand Iconography, Brand Infographics, Brand Art Direction, Media & Trade Displays, Social Media Art Direction, Advertising Art Direction and Templates, Event Invitations, Brand Apparel Design.

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