SUB&TARCTIC
The purity of the Subantarctic waters and the pristine Southern Alps, provide environments for Sub&Tarctic to wild harvest and source unique natural ingredients for their skincare formulations.
Sub&Tarctic approached us to refresh their brand identity and packaging design with ambitions to enter the US and Asian markets. They wanted their brand identity to be contemporary and packaging to uniquely reflect the purity of their ingredients have "pop" and colour for shelf presence.
Brand Strategy
Brand Positioning
Visual Identity
Branding
Packaging Design
Print Management
The overall impact reflects purity and pristine nature - but with boldness and colour, and without the use of traditional natural colour palettes seen in many competitor brands in the market.
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