redfire-sub&tartic-skincare-branding-packaging-design-nz

NZ Skincare Branding & Packaging Design

CLIENT: SUB&TARCTIC Skincare Co.

The purity of the Subantarctic waters and the pristine Southern Alps provide the perfect environments for Sub&Tarctic to wild harvest and source unique, natural ingredients for their skincare formulations. Nestled in the deep south of New Zealand, the brand draws inspiration from the untouched beauty of the Antarctic, harnessing its power to create products that are as pure as they are effective.

When Sub&Tarctic approached us, they were ready to take their brand to the next level. With ambitions to break into the competitive US and Asian markets, they sought a brand and packaging refresh to reflect their ethos while standing out on the shelf. Their goal? To create a contemporary brand identity that captured the essence of their story and showcased the purity of their ingredients in a way that was both visually striking and deeply meaningful.

The result is a brand that feels modern, authentic, and deeply connected to its roots. Sub&Tarctic’s refreshed identity and packaging not only tell the story of their origins but also create a striking presence on the shelf – a perfect blend of purity, purpose, and pop.

WHAT WE DID

Brand Strategy
Brand Positioning
Visual Identity
Branding
Packaging Design
Print Management

Inspired by the Antarctic, we crafted a brandmark that mirrors the majesty of icebergs – a stacked design that feels bold and timeless. The colours of teal, blue, and aqua, with their soft gradients, echo the ever-changing hues of the Southern Ocean, while the overall aesthetic speaks to the brand’s connection to nature and its commitment to sustainability.

redfire-sub&tartic-skincare-branding-visual-identity-nz

But it’s not just about what’s on the surface. Sub&Tarctic’s brand proposition, Beauty on a Deeper Level, is a nod to the idea that true beauty lies beneath – much like an iceberg, which reveals only a fraction of its grandeur above water. This metaphor is woven into every aspect of the brand, from the formulations (which feature Antarctic seaweed as a key ingredient) to the thoughtful details on the packaging.

Speaking of packaging, we made sure it wasn’t just beautiful but also inclusive. By incorporating braille on the boxes, Sub&Tarctic ensures their products are accessible to the visually impaired, reflecting their belief that skincare should be for everyone.

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Branding and Packaging Design New Zealand - Redfire

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