Ski Traveller entered a competitive niche travel market with the knowledge that the big corporate players would fight to protect their turf. As a new start-up, a challenger brand strategy was developed.
We crafted a distinctive and disruptive brand that would challenge the commodity-driven approach to ski travel, designing a contemporary brand identity, that comes to life through an impactful visual story.
We rekindled the romance with ski experiences using case studies and storytelling, to communicate to our diverse audience in a friendly and personalised manner.
The logo design cleverly included skis in the design brandmark and was positioning Ski Traveller as the premium travel agency, providing ultimate experiences. Graphic visuals of amazing ski fields like Aspen, Snowmass, Whistler and St. Anton, dominated our marketing and communications, clearly defining the luxury lifestyle giving consumers connection with personalised service, through targeted marketing and advertising campaigns.