what we did
Savar is a renowned global brand of luxurious ultra-premium natural New Zealand skincare. A New Zealand Exporter of The Year Finalist 2017, Savar has significant market recognition across Australasia and Asia.
Redfire has been involved with Savar from the start-up stage, working with founder Vicky Woolford to develop a genuinely holistic premium brand, with a global focus.
An influential and iconic logo sits at the heart of the Savar brand and dominates the packaging in a foiled and embossed emblem of quality. This, coupled with the minimalism of black on white, and the addition of gold foil elevates the brand and sets it apart from other natural skincare companies.
Our design solution was crafted to cater for product extensions and growth into new skincare segments as time went by. We developed a brand architecture that unified the brand, including Savar, Savar Man, Savar Baby and Savar Spa, which easily translates across the full range in a cohesive look and feel.