what we did
Reddy Group is a successful, entrepreneurial, privately held family business with a diverse global portfolio, which includes hotel investment, hospitality, education, construction and engineering equipment, retail, financial services, insurance and real estate.
Redfire's challenge was twofold, we need to refresh the brand that celebrated and reflected Reddy's inherent brand values of partnership, integrity and unity and to represent the diverse global portfolio and forward thinking. Alongside we wanted to create a brand that distilled the complexity of Reddy's business units across all touchpoints, in a simple, strong and compelling way.
We designed and developed a strong and bold design which played off their name - We are "Reddy". The design gave us distinctive brand elements that could be successfully used across all touchpoints.