what we did

Rebranding, Packaging Design, Packaging Direction

OLIVE

After gaining Nature Organic Certification and with ambitions to grow the brand globally, Simunovich Olive Estate - owners of Olive Skincare wanted a full brand and packaging refresh. 

Our challenge was to grow the brand appeal without alienating the existing markets and users - and yet they wanted a big shift from where they were. We needed to design packaging systems that could be adaptable for new ranges like Pomegranate but still maintain brand cohesion. Our challenge was to grow the brand appeal without alienating the existing markets and users - and yet they wanted a big shift from where they were. We needed to design packaging systems that could be adaptable for new ranges like Pomegranate but still maintain brand cohesion.  

We refined the Olive brand mark to increase legibility but kept the form very similar to the original mark providing some visual consistency with the brand loyalists.

Throughout the branding, a friendly, relatable tone of voice expresses itself in language that is smart, honest and informative.

The new packaging design looks stunning in-store, with visual prominence, elegance and wow factor. Proof is in the pudding with significant new sales growth in global markets.

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