what we did
Hong Kong Airlines is a relatively new airline that entered the New Zealand market offering affordable luxury to Hong Kong and beyond.
Tasked with marketing and launching Hong Kong Airlines to New Zealand - Redfire leveraged their infamous brand ambassador Jackie Chan and global campaign "Fly like a celebrity".
We have crafted print and digital advertising campaigns and designed and developed Hong Kong Airlines first trade marketing website - specifically for the reseller trade market.
Ongoing advertising campaigns continue to build awareness and gain customer acquisition and loyalty.