Bold. Clear. Confident. We rebranded the Home Ideas Centre - Auckland's leading inspiration hub for building, renovating, designing or furnishing your home.
We crafted a strong brand and logo using striking combinations of type, colour, imagery and clever brand language. We then applied this across a range of brand touchpoints, including exterior signage, wayfinding, website, digital marketing communications and advertising.
Our strategy uncovered a new brand strapline - GET INSPIRED. This was elevated with the clever use of the orange dot taken from the brand mark and used across marketing and communications and played a core role in our design direction.