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HOME IDEAS

Bold. Clear. Confident. We rebranded the Home Ideas Centre - Auckland's leading inspiration hub for building, renovating, designing or furnishing your home.

We crafted a strong brand and logo using striking combinations of type, colour, imagery and smart brand language. We then applied this across a range of brand touchpoints including exterior signage, wayfinding, website, digital marketing communications and advertising. 

Our strategy uncovered a new brand strapline - GET INSPIRED. This was elevated with the clever use of the orange dot taken from the brand mark and used across marketing and communications and played a core role in our design direction. 

Brand Refresh

Logo Design

Visual Communications 

Brand Guidelines

Wayfinding

Signage

Marketing Material

Vehicle Branding

Print Management

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