Launching a new logistics brand in New Zealand

CLIENT: C.H. Robinson

C.H. Robinson: Global Logistics Leader Expands to New Zealand

C.H. Robinson is a global leader in logistics and supply chain solutions, with over $20 billion in annual revenue and operations in 47 countries worldwide. Since 2002, the company has consistently earned a place on the US Fortune 500 list.

In 2017, C.H. Robinson strengthened its presence in the
Asia-Pacific region by expanding into Australia and New Zealand through a strategic acquisition. To successfully launch the C.H. Robinson brand in New Zealand, Redfire was chosen to lead the local brand rollout.

Partnering closely with the C.H. Robinson team, we adapted the company’s comprehensive brand guidelines to suit the New Zealand market. We developed marketing materials tailored specifically for New Zealand audiences, using black backgrounds to reflect the country’s national colours. We also brought the brand to life within local offices, designing branded interiors with graphics and icons that align with C.H. Robinson’s global brand identity and values.

WHAT WE DID