Logistics Brand Launch New Zealand

CLIENT: C.H. Robinson

With over $20 billion in annual revenue and a network of offices spanning over 47 countries, C.H. Robinson has consistently ranked on the US Fortune 500 list since 2002.

In 2017, C.H. Robinson expanded its global presence by acquiring an Australian and New Zealand-based business. To ensure a successful introduction and integration of the corporate brand into the New Zealand market, Redfire was brought on board to lead the branding rollout initiative.

Our team worked closely with C.H. Robinson, utilising detailed brand guidelines to ensure the consistent representation of the brand's identity and values. We adapted marketing collateral and materials specifically for the New Zealand market, incorporating black backgrounds as a nod to our national colours. Furthermore, we incorporated brand personality into the local offices and interiors, using graphics and icons to align with C.H. Robinson's corporate identity.

WHAT WE DID

Brand and Marketing Collateral
Environmental Branding
Vehicle Signage
Building Signage
Wayfinding
Print Management

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Contact us

+64 9 3585692
begin@redfiredesign.co.nz
Redfire, The Steelworks,
3-13 Coles Avenue,
Mt Eden, Auckland 1024.
New Zealand.