Logistics Brand Launch New Zealand

CLIENT: C.H. Robinson

C.H. Robinson is a global leader in logistics, generating over $20 billion in annual revenue and operating across 47 countries. Since 2002, it has proudly held a place on the US Fortune 500 list.

In 2017, C.H. Robinson expanded into Australia and New Zealand through a major acquisition. To support the successful launch of the corporate brand in New Zealand, Redfire was engaged to lead the brand rollout.

Working closely with the C.H. Robinson team, we adapted their detailed brand guidelines for the local market, ensuring every touchpoint reflected the company's identity and values. We tailored marketing materials specifically for New Zealand, incorporating black backgrounds as a nod to the country’s national colours. We also infused brand personality into local offices, creating branded interiors with graphics and icons that aligned seamlessly with C.H. Robinson’s global identity.

WHAT WE DID