HOME ESSENTIALS

Home Essentials underwent a major branding refresh to create a more consistent and cohesive identity that would resonate with existing customers and gain new adopters. To accomplish this, extensive market research was conducted to gain insight into the existing brand equity and identify opportunities for growth.

The brand was built out of functionality and was product driven instead of brand driven, and as such lacked any true engagement. Visual communications reflected cottage industry cues, that looked tired and boring. There was no unique brand tone, language or visual art direction to grow the brand through social media engagement.

Following both qualitative and quantitative research, we developed a full brand strategy for growth moving forward. This include their brand archetype, brand language and tone, a visual brand communication guide, social media strategy and design guide, and a brand story to engage audiences.

The terracotta, cream and black colour palette was chosen to create a singular, impactful aesthetic that stands out on crowded store shelves. The packaging design was unified to craft a story-telling hierarchy that focused on creating concise guidelines for product use to support the remedy heritage the brand had built over the years. This brand refresh has enabled Home Essential to captivate existing audiences and appeal to new shoppers.

Brand Strategy

Brand Purpose

Brand Positioning

Brand Story

Branding Design

Brand Architecture

Visual Identity

Packaging Design

Social Media

Photography

01_Home_essentials
04_2475x1755-Brand-Identity_Final
03_2475x1755-Brand-Identity_Final

We crafted a new simplified brand identity that could work across small pack formats that were legible and kept the mortar and pestle brand icon which held resonance but simplified this for better application.

05_2475x1755-Brand-Identity_Final
01a_2475x1755-Brand-Identity_Final
06a_2475x1755-Brand-Identity_Final
06_Home_Essentials
02_Home_Essentials
07_Home_Essentials
09_Home_Essentials_02
08_Home_Essentials
09_2475x1755-Brand-Identity_Final
10_2475x1755-Brand-Identity_Final

Related Projects

Back to top Arrow