May 10, 2016 - Comments Off on Tirimoana School

Tirimoana School

We love feedback from our clients: Another job well done!  Tirimoana School approached Redfire to help visually articulate their school CARE principles to reinforce good behaviour within the school boundaries. We totally believe in these principles; it will prepare these young minds for the future. These educational signs were fun to create, and we hope they make a lasting positive impact on the Tirimoana School community.

April 12, 2016 - Comments Off on Re-establishing Brand Relevance

Re-establishing Brand Relevance

Brands are like us, they grow, change, and age. But they're different in that they can be reinvented, refreshed and reinvigorated or even re-positioned.

A key challenge is to ask yourself how relevant your brand is to your audience. If this audience or consumer segment is diminishing, sometimes prevalent in stagnant or dropping sales, then this may be the opportunity to re-establish brand relevance for a growing segment or larger consumer audience.

It's more than just a new brand logo, new website or packaging. Re-establishing brand relevance involves a holistic approach to brand building. It's about understanding the gaps or opportunities within your markets, understanding how purchasing decisions are made, knowing where to engage with customers, and then developing a story and communication strategy to to emotionally engage.

We recently worked with a company that owned two of NZ's largest travel and tourism training schools. One with 30 years heritage and the other 20. Both schools offered very similar programs, to the same students and at the same costs. We were challenged to merge this and choose one name to take them forward. Which name should they go with and/or if changed, we needed a damn good strategy to convince them that change was required.

There the New Zealand School Of Tourism was born. The name and brand strategy established their position as New Zealand's preeminent school for a career in travel or tourism. It reflected their size with 9 campuses throughout NZ and the position of being a brand leader.

Our research gave us deep insights into the target audience, predominantly female 16-19yrs old who were not going to go University, but wanted a qualification that would prepare and make them work ready...world ready.

Redfire re-established their positioning and gave more brand relevance to their student audience.  They have enjoyed significant success since the re-brand and both student acquisition and retention has been outstanding.

View case study here

April 7, 2016 - Comments Off on Inspirational quote to live by…

Inspirational quote to live by…

"If you can't explain it simply, you don't understand it well enough." - Albert Einstein

We love this quote and it forms a foundation in how Redfire works. We find the sense out of nonsense.

March 31, 2016 - Comments Off on There’s more to do in Vanuatu!

There’s more to do in Vanuatu!

Loving this editorial on Vanuatu, just makes you want to travel and go visit. Coupled with our advertising campaign below - it speaks for itself;  there is literally so much more to do in Vanuatu.

March 18, 2016 - Comments Off on Branding: Irvine

Branding: Irvine

Irvine international carpet & flooring holds a huge share of New Zealand’s flooring market. We refreshed their brand with outstanding combinations of type, colour, imagery and smart language. Splashes of colour and bold brand language make a striking statement about their point of difference in the market

March 16, 2016 - Comments Off on Brochure Design: New Zealand School of Tourism

Brochure Design: New Zealand School of Tourism

New Zealand School of Tourism is the largest private tertiary establishment specialising in training programs for the airline, travel and tourism industries. We designed their new prospectus brochure to capture the attention and imagination of a very young market segment, using bright colours and energetic layouts.

March 10, 2016 - Comments Off on Milk Packaging Design

Milk Packaging Design

Just got our samples of some recent packaging design we did for Milk New Zealand (PengXin Group). Happy days - our clients landed a massive new contract with a major channel in China with this design.