Blog — Page 4 of 13 — Redfire: Branding, Strategy, and Design Agency

April 2, 2017 — Comments are off for this post.

Fanta rebrand – UK roll out with new bottle and new brand

Boom! Gotta love the new Fanta rebrand in the UK. In with a new logo and brighter colour palette and yes - it comes with a new twisted bottle shape.
This new brand identity looks fun and fresh. It's amazing when you compare the old with the new - It's chalk and cheese and the new revitalised brand is so much clearer with Fanta being in white. They've also added some visual flavour cues with an orange slice. The new twisted bottle gives it playfulness with lots of shelf appeal and yes - we think this will definitely stand out on shelf.

Did you know? - Fanta was founded in 1940 and is the Coca-Cola Companies second oldest brand.

This new brand has already been rolled out through Europe and soon to be in the UK market. When with it hit New Zealand and Australasia?

February 21, 2017 — Comments are off for this post.

Home Ideas Centre – New Brand Launched

Hanging up bright new signs certainly is exciting, but in many cases, a rebrand runs deeper than a simple logo change. That depth rang true for Home Ideas Centre, New Zealand's leading home inspiration centre who offers all the ideas to make home building and renovation easier. Home Ideas underwent a major rebrand that went deeper than looks, and into language and market position that sets them as "the centre of inspiration".

December 9, 2016 — Comments are off for this post.

Merging B2B & B2C with Jason Products

We recently re-branded Jason, an iconic New Zealand and global home décor brand. This included developing a new logo, business cards, packaging design and new website. Our design specifically encourages the merging of B2B & B2C with Jason. Check out the website design using the link below.

http://www.jason.co.nz/

November 28, 2016 — Comments are off for this post.

Powerco Electric Vehicle Network Brand

We're feeling green after recently creating the new Powerco EV brand, New Zealand's third largest electricity and gas network utility. In partnership with Charge Net NZ They are rolling out electric vehicle charging stations across their electricity network. Welcome to the age of Electric Vehicles (EV's), I'm sure we will all be driving EV's before we know it. Thanks to BMW our photoshoot in their new i3 was awesome.

October 10, 2016 — Comments are off for this post.

Packaging Design for Windsor Brass

Boom! What great standout, you'll never miss the packaging design for Windsor Brass. Sporting a new refreshed brand logo and new dynamic colours, Windsor will never be missed on shelf. Resounding sales growth is just the start from the packaging refresh.

October 9, 2016 — Comments are off for this post.

Redfire Design – Finalists for DINZ Best Awards 2016

We're looking forward to the New Zealand Designers Institute Best Awards 2016. Showcasing some of New Zealands finest and best packaging designers, we made the finalists for the packaging design we crafted for Puraty Teas and Ariki Spirits.

June 19, 2016 — Comments are off for this post.

New Jason Website Design

Redfire designed this beautiful new website for the home ware brand Jason Products. Check out the new website here:

http://www.jason.co.nz/

June 19, 2016 — Comments are off for this post.

Skin Care Gift Packaging Design: Savar

Savar is a natural, luxury skin care brand based in New Zealand. The packaging design has been beautifully crafted using a minimalistic yet bold black, white and gold design. We love the contrasting black and gold elements, as it creates powerful impact on shelf and captures Savar’s luxurious qualities. Head to their website to check out more https://www.savaronline.com/

May 16, 2016 — Comments are off for this post.

A wise man once said…

We agree. Redfire finds sense from nonsense to clearly articulate brand messaging - simply!

May 10, 2016 — Comments are off for this post.

Tirimoana School

We love feedback from our clients: Another job well done! Tirimoana School approached Redfire to help visually articulate their school CARE principles to reinforce good behaviour within the school boundaries. We totally believe in these principles; it will prepare these young minds for the future. These educational signs were fun to create, and we hope they make a lasting positive impact on the Tirimoana School community.