Boom! Gotta love the new Fanta rebrand in the UK. In with a new logo and brighter colour palette and yes - it comes with a new twisted bottle shape.
This new brand identity looks fun and fresh. It's amazing when you compare the old with the new - It's chalk and cheese and the new revitalised brand is so much clearer with Fanta being in white. They've also added some visual flavour cues with an orange slice. The new twisted bottle gives it playfulness with lots of shelf appeal and yes - we think this will definitely stand out on shelf.
Did you know? - Fanta was founded in 1940 and is the Coca-Cola Companies second oldest brand.
This new brand has already been rolled out through Europe and soon to be in the UK market. When with it hit New Zealand and Australasia?