Good design. Good content. Good structure. These are the three main basics that make a good website.
Many people think that having an online website presence is enough. What they fail to realise is that having a website that doesn’t do the job is just as bad as not having a website at all.
Before you create a website, you need to examine your goals and determine the purpose of the website. For example, if you want to sell your products online, you need a secure checkout system and payment gateway. Once you have determined the purpose of your website and what you aim to achieve with it, you can move ahead.
Hire professional web designers and web developers as they will have a wealth of knowledge on how to design an effective website that will reach its full potential. Good web design should be intuitive and easy for the user to navigate. It should also lead the user around the website visually, not the other way round. Remember that your website is an online representation of your company, so make sure it looks sharp.
Be very selective with what information you put on your website. The amount of information that goes onto your website will vary, depending on its purpose. Make sure it adds value to the user. Ideally, no one wants to read a ton of information on screen, so be concise.
How you structure the content on your site is just as important as the first two basic factors, as it will enable users to find the information they’re looking for quickly. Nothing frustrates people more than having to click through a bunch of links and not being able to find the information they are looking for. Having a beautifully designed website is virtually pointless if your website is poorly organised.
Stick to these three basic principles and you’ll be well on your way to creating a good website.