Packaging on a shelf has less than three seconds to grab the attention of a consumer.
Given the clutter of comparative products and endless options, those three seconds are exceedingly important when you consider that more than 80% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then your packaging design has got to work hard.
Packaging’s role is fourfold:
- To sell the product
- To protect and preserve the product
- To facilitate the use of the product
- To ship the product
Redfire’s packaging design experience will help streamline your packaging process to not only promote appeal and reason to buy, but also work functionally in the supply chain.
With years of packaging experience we have built relationships with great packaging manufacturers and suppliers so can offer a full print and packaging procurement service.
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