what we did
St Cuthbert's Old Girl's Association had an idea to give away a year's free tuition worth $19,000 as a fundraiser. We were briefed to develop a lottery-style campaign which was limited to only 500 tickets.
We developed the "Golden Ticket" campaign and the marketing executed across digital and print channels.
We designed flyers to go in school bags, advertising for print, and posters and banners were strategically placed around the school. This included designing a website as the primary touchpoint, and all marketing and print drove enquiry to the site, including social media assets for a dedicated Facebook page.
It was a huge success - a sell-out of tickets in record time and some thrilled parents.