Carnaby & Cross, a premium skincare company in the UK, wanted us to develop a brand for them to capture the chic essence of London. We found inspiration for the naming and brand story in Carnaby Street and the St. George’s Cross from the Union Jack. By superimposing geometric elements and fashion photography, we forged a brand for independent women who celebrate a free spirit and a love of design. The C&C logo is clean and sophisticated and tessellates as a pattern that we applied to products, advertising and collateral.

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