Loving this editorial on Vanuatu, just makes you want to travel and go visit. Coupled with our advertising campaign below - it speaks for itself; there is literally so much more to do in Vanuatu.
March 31, 2016 — Comments are off for this post.
There’s more to do in Vanuatu!
March 18, 2016 — Comments are off for this post.
Branding: Irvine
Irvine international carpet & flooring holds a huge share of New Zealand’s flooring market. We refreshed their brand with outstanding combinations of type, colour, imagery and smart language. Splashes of colour and bold brand language make a striking statement about their point of difference in the market
March 16, 2016 — Comments are off for this post.
Brochure Design: New Zealand School of Tourism
New Zealand School of Tourism is the largest private tertiary establishment specialising in training programs for the airline, travel and tourism industries. We designed their new prospectus brochure to capture the attention and imagination of a very young market segment, using bright colours and energetic layouts.
March 7, 2016 — Comments are off for this post.
Jason oozing style and design
Just visited the Auckland Home & giftware show today and gotta say we love our friends at Jason. Stylish and inspirational.
Let's go shopping.
March 3, 2016 — Comments are off for this post.
Packaging: Deep South Water
Sourced and bottled in the Cantebury Plains in the South Island of New Zealand Deep South Water wanted branding that would say “100% pure New Zealand” without actually saying it. We used bold condensed type, an illustration of the Pukeko bird (the colour palette was derived from its plumage) and emotive shots of New Zealand’s Southern Alps to make a confident, sophisticated brand system.
February 25, 2016 — Comments are off for this post.
Branding: Commit
Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks. Redfire Design helped Commit to articulate their purpose and direction under their new ownership. The logo had to be adaptable to work across their many marketing platforms and graphic devices were created to give strength and visual clues. We designed and developed a responsive website to bring them into the mobile era.
February 21, 2016 — Comments are off for this post.
Brand Strategy: Ariki
Ariki is an ambitious and inspirational new player with a Polynesian heart, looking to reach a global audience. Redfire Design crafted this premium spirit brand with love; we didn’t want Ariki to be a stereotypical “sun, sea, sand and palm trees” brand, but one that acknowledges its heritage while exuding the sophistication, class, taste and flavors that please discerning spirit drinkers.
February 16, 2016 — Comments are off for this post.
Brand Storytelling – content is king
There's nothing like a great story. Today brands are working hard to deliver content in more engaging ways. Especially when they have to communicate so many features and benefits, values, proposition and reasons to buy. What better way to communicate than through stories to capture attention. Stories grab your attention and are remembered long after facts because they’re relatable, interesting and engaging.
February 16, 2016 — Comments are off for this post.
Great advertising campaign
We love this great advertising campaign we did for Puraty. We collaborated with artist Simon Dickey to produce this masterpiece. Clean and simple but delivering our key organic and pure message.
February 16, 2016 — Comments are off for this post.
Campaign Development: Tanoa Hotel Group
How to fill more beds in Queenstown during the low season? We developed an integrated digital marketing campaign to hit different segments of Tanoa Aspen Hotel’s market at different times in the week; offering Monday Sickies (Free Monday if you stayed the weekend), The Babysitters On Us - families, Grey Power - for mid week occupancy, and Mates Rates - to get groups. This boosted room occupancy to 80% during the campaign.
We don’t want to be good; We want to be better. Better impacts for our clients, team, community and planet.
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