If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to influence, harness, generate and control these associations to help the business perform better or sell more. Any organisation can benefit enormously by creating a brand that presents the company as unique, distinctive, trusted, exciting, reliable or whichever attributes are appropriate to that business.

While absolute control over a brand is not possible due to outside influences, intelligent use of design, advertising, marketing, service proposition, corporate culture can all really help to generate associations in people’s minds that will benefit the organisation. In different industry sectors the audiences, competitors, delivery and service aspects of branding may differ, but the basic principle of being clear about what you stand for always applies.

HOW CAN REDFIRE HELP WITH YOUR BRANDING:

Redfire has significant experience in brand development and brand design. We look at brand building in a very strategic manner ensuring our brand development work elevates your unique point of difference and brand personality to the forefront. If you're looking for brand developers who are passionate with all things branding, then we would be the ideal brand agency you should consider. We cover everything from brand strategy, brand design, brand identity, rebranding, brand management, brand marketing through to product branding.