Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation, person, product or service. Redfire can help you explore how developing a strong brand can work and what it can do for you and your business.

Because the term ‘brand’ itself refers to a very broad range of attributes, the brand identity goes way beyond the logo, spanning many different aspects of an organisation and its products or services and harnessing many different communication and design skills.

Brands are built around a holistic set of associations that people have with a company, product, service, individual or organisation. Developing and managing these associations is a complex process in which design plays a vital role, but which also includes other marketing communications disciplines, as well as the culture, processes and conduct of a company itself.

Brand design is therefore a much deeper and broader process than visual identity design or logo design, although graphics are often a crucial way of succinctly symbolising and evoking a brand and its associations. In fact, brands reach people via what many brand strategists will call touchpoints, including:

Visual elements, including corporate identity, logo and other graphics
Customer service
Product attributes
Physical environments
Print communication
Online/digital interaction
Language/copywriting
Packaging
Materials and their visual or tactile qualities
Form
Sound
Other marketing communications activity

It is the total combination of touchpoints that culminate to form a strong emotional connection in the hearts and minds of an individual and hence make consumers brand loyal.

Because brand design can involve work in any combination of the areas listed above – and more, Redfire’s holstic Brand Evolva process provides a strong direction and methodology to develop new brands or refresh and revamp existing brands.

HOW CAN REDFIRE HELP WITH YOUR BRANDING:

Redfire has significant experience in brand development and brand design. We look at brand building in a very strategic manner ensuring our brand development work elevates your unique point of difference and brand personality to the forefront. If you're looking for brand developers who are passionate with all things branding, then we would be the ideal brand agency you should consider. We cover everything from brand strategy, brand design, brand identity, rebranding, brand management, brand marketing through to product branding.