FMCG Branding, Positioning & Packaging Design Experts
CLIENT: Goodness Food Co.
From Idea to Aisle – FMCG Brand, Positioning & Pack Design.
Goodi is an innovative new snack brand offering healthy and delicious treats for the school lunchbox. As the saying goes - an apple a day keeps the doctor away. These super crunchy apple crisps contain one apple - that is simply air-dried with absolutely no added sugar, 100% natural and 99% fat-free.
We wanted the packaging design to appeal to a school-aged audience - key acquisition influencers for repeat purchases.
The tone of voice engages our audience in a friendly manner and compliments the typography which is based on an old-style schoolbook. The apples were hand-painted in watercolour and then computer-rendered giving authenticity to our audience.
Naming
Brand Narrative
Logo Design
Brand Architecture
Packaging Design
Point of Sale
Marketing Material
Trade Show Displays
Advertising
We brought Goodi Apple Crisps to life with hand-painted watercolor illustrations, creating a vibrant and authentic look. The design was specifically crafted to appeal to both mums and kids, with individual pack sizes perfect for school lunchboxes. Each box contained six healthy, 100% natural, and 99% fat-free apple crisps – a simple and cheerful snack solution!
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