How to fill more beds in Queenstown during the low season? We developed an integrated digital marketing campaign to hit different segments of Tanoa Aspen Hotel’s market at different times in the week; offering Monday Sickies (Free Monday if you stayed the weekend), The Babysitters On Us - families, Grey Power - for mid week occupancy, and Mates Rates - to get groups. This boosted room occupancy to 80% during the campaign.