Travel Marketing
The Rise of Bleisure Travel: Destination Marketing Opportunities.
The way we travel for work has evolved. No longer are business trips solely about meetings and conferences—more professionals are now blending work with leisure, a concept known as bleisure travel. As remote and hybrid work becomes the norm, travellers are extending work trips to explore new destinations, unwind, and immerse themselves in local experiences.
What Makes a Destination Ideal for Bleisure Travel?
To attract bleisure travellers, destinations and businesses must offer the perfect balance between productivity and leisure. Key factors include:
Flexible Accommodation – Hotels and rentals that cater to both business and leisure needs, with workspaces and high-speed internet.
Co-Working and Meeting Spaces – Well-equipped environments that make working remotely seamless.
Local Experiences – Unique cultural activities, dining, and adventure opportunities that encourage extended stays.
Wellness & Relaxation – Fitness facilities, spas, and outdoor activities that allow travellers to unwind after work.
Seamless Travel Connectivity – Convenient transport options that make moving between work and leisure effortless.
How Brands Can Leverage the Bleisure Travel Trend
For travel, hospitality, and lifestyle brands, catering to bleisure travellers means rethinking marketing strategies and offerings. Businesses can:
Design flexible hotel and rental packages that offer work-friendly amenities and long-stay packages alongside leisure perks.
Promote destination marketing that showcases both business facilities and local attractions.
Partner with co-working spaces, restaurants, and experience providers to create bundled offers.
Enhance digital presence to attract remote professionals looking for inspiring places to stay and work.
At Redfire, we help brands position themselves to take advantage of trends like bleisure travel. Whether it’s branding a boutique hotel for remote workers, developing destination marketing campaigns, or designing digital strategies that speak to modern travellers, we create experiences that resonate.
The way we work and travel is changing. Is your brand ready?
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