Scarlett & Greene
Scarlett & Greene is a New Zealand skincare company focusing on sensitive skin for teens.
Redfire developed the Scarlett & Greene brand as a start-up and worked with them to launch into the niche teenage skincare category. The brand was about heroing New Zealand, about being hip, young, fresh and cool. They launched with "It Girl" Jamie Ridge - a great ambassador to get into the hearts and minds of teenage girls.
“I love Scarlett & Greene’s packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10” – reviewed by a teenager for thread.co.nz
What we did: Brand Strategy, Brand Identity & Logo Design, Packaging Design, Visual Communications Strategy, Website Concept, Marketing Collateral, Brochures, Advertising, Channel Marketing, Point Of Sale Displays, Environmental Branding, Print Management.