All Posts in Professional Services

April 12, 2016 - Comments Off on Re-establishing Brand Relevance

Re-establishing Brand Relevance

Brands are like us, they grow, change, and age. But they're different in that they can be reinvented, refreshed and reinvigorated or even re-positioned.

A key challenge is to ask yourself how relevant your brand is to your audience. If this audience or consumer segment is diminishing, sometimes prevalent in stagnant or dropping sales, then this may be the opportunity to re-establish brand relevance for a growing segment or larger consumer audience.

It's more than just a new brand logo, new website or packaging. Re-establishing brand relevance involves a holistic approach to brand building. It's about understanding the gaps or opportunities within your markets, understanding how purchasing decisions are made, knowing where to engage with customers, and then developing a story and communication strategy to to emotionally engage.

We recently worked with a company that owned two of NZ's largest travel and tourism training schools. One with 30 years heritage and the other 20. Both schools offered very similar programs, to the same students and at the same costs. We were challenged to merge this and choose one name to take them forward. Which name should they go with and/or if changed, we needed a damn good strategy to convince them that change was required.

There the New Zealand School Of Tourism was born. The name and brand strategy established their position as New Zealand's preeminent school for a career in travel or tourism. It reflected their size with 9 campuses throughout NZ and the position of being a brand leader.

Our research gave us deep insights into the target audience, predominantly female 16-19yrs old who were not going to go University, but wanted a qualification that would prepare and make them work ready.

Redfire re-established their positioning and gave more brand relevance to their student audience.  They have enjoyed significant success since the re-brand and both student acquisition and retention has been outstanding.

View case study here

December 7, 2015 - Comments Off on A strong web presence is key in today’s digital world.

A strong web presence is key in today’s digital world.

In order to play with the big dogs and grow your business a strong digital strategy is essential. To show case Context Architects professional services we designed and developed a responsive website. Implemented effective eBooks, created responsive eNews letters and run a thriving AdWords campaign. These actions continue to help drive traffic, gain subscribers, share news and communicate with audiences throughout New Zealand.

View Redfire Digital or View website

November 24, 2015 - Comments Off on Marketing Campaign Targeting Potential Students

Marketing Campaign Targeting Potential Students

We work closely with New Zealand School of Tourism creating a strategically designed campaign with the goal of student acquisition. The campaign slogan "Work Ready, World Ready" is used to inspire future students to get their dream jobs.

October 19, 2015 - Comments Off on Meet our strategic and creative director!

Meet our strategic and creative director!

Meet Colin Downing our strategic and creative director. When he's not running the show or developing new brand strategies, he's out chasing fish on the Hauraki Gulf.

March 12, 2015 - No Comments!

It’s not about waving magic wands

We take our role as corporate citizens very seriously. The nature of our business is to promote sustainable methods of communication, eliminating the need for excess print and delivery processes and reducing our own and our clients’ overall carbon footprint.

We actively encourage and promote sustainability practices within our brand studio and believe small changes can make a difference. It’s our way of tackling climate change and helping our environment.

We’re aware of the role we play as graphic and packaging designers and dependent on your requirements, will explore or offer sustainable options for consideration.

It’s not about finding silver bullets or waving magic wands, it’s just using simple and practical solutions that may save money by designing to reduce waste or giving consideration to our supply source.

When we design sustainable packaging we use our expertise to eliminate excess as well as explore the many environmental options including print and substrate.

So if you're looking for a socially responsible marketing agency or if you're considering Eco friendly and socially responsible options for your business we have significant experience in this area. Sounds good? Give us a call or better still lets meet to discuss your project.

Sustainable business clients we have worked with include:
The Greenhouse –
Savar Skincare –
Andrew.Stewart –
Paint Aids Limited –
Carbon Group
Cleantech Global Ltd