Travel Solutions International
Travel Solutions International (TSI) is a global corporate travel network for the corporate traveller. It's offices span the US, UK, India, Africa, China, Japan, Europe and Australasia.
Redfire worked with the guiding principal based in the UK to develop the new global brand. Our creative goal was to capture the essence of travel without boundaries and to design a truly multi national brand that would translate in all continents around the globe.
We used graphical elements to describe the global network as well as showing energy and flight. It’s a positive device depicting freedom, weightlessness, revitalisation and spirit. Each component within the wing device symbolises the global partnership that comes together to provide a total solution.
Work we did: Brand Strategy, Brand & Logo Design, Global Brand Usage Guide, Website Design