The Giant Poppy


“My idea is to build an art installation in the shape of a Giant Poppy in the Auckland Domain where everybody has an opportunity to participate in its creation. This will honour the 100 Year Anniversary of WW1 and the ANZAC’s sacrifice to protect our ongoing freedom and democracy.” Tony McNeight – Creator/Artist.

Under Tony McNeight's creative direction - Redfire designed all creative elements including the brand, marketing and promotional communications, advertising, digital strategy, digital assets, website design and development, and social media campaign.

The installation, consisting of 59,000 (Number of New Zealanders killed or wounded in WW1) specially minted red metal discs are to be placed on the ground to create a giant poppy shape. These discs will make up a giant poppy 40 metres in diameter making it the biggest poppy in the world.

What we did: Brand & Logo Implementation, Advertising, Marketing and Promotional Collateral, Digital Strategy, Digital Assets, Website Design & Development, Social Media Campaign, E-Commerce Donation Website Design & Development

GP Opening  Tony WillieGP Opening  Tony Willie
Screen Shot 2016-05-06 at 10.45.46 AMScreen Shot 2016-05-06 at 10.45.46 AM
Screen Shot 2016-05-06 at 10.46.04 AMScreen Shot 2016-05-06 at 10.46.04 AM
Screen Shot 2016-05-06 at 10.46.15 AMScreen Shot 2016-05-06 at 10.46.15 AM
Giant Poppy Social MediaGiant Poppy Social Media