Bold. Clear. Confident. We rebranded the infamous Home Ideas Centre which has been a leading design inspiration hub for anyone building, renovating, designing or furnishing their home since 1987.
The old brand had served it’s time and was looking very outdated in the design driven industry they were supporting and inspiring. We crafted a strong brand and logo using striking combinations of type, colour, imagery and smart brand language. This was then applied across a range of brand touch points including exterior signage, way-finding, websites, marketing communications and advertising.
The bold, vibrant signage on their Auckland waterfront centre in Parnell is a major landmark and never missed by the 1000’s of passing cars each day
What we did: Branding Refresh, Logo Design, Visual Communications Strategy, Brand Guidelines, Wayfinding, Signage, Marketing Material, Vehicle Branding, Brand Iconography