Deep South Artesian Water
There's nothing better than cold, pure and fresh New Zealand artesian water. Deep South was developed specifically for export into Asia where quality, efficacy and source dominate reasons to buy.
Redfire developed a full brand strategy where packaging design played a critical role in getting standout on shelf. We wanted to leverage every touch point and designed the shipping cases with full brand graphics and messaging to get our core brand messaging into market in a cost effective manner.
We used dynamic, fresh design features and New Zealand scenic shots to really seed the proposition and get emotive connection.
What we did: Brand Strategy, Naming, Visual Communication Strategy, Packaging Design, Point Of Sale Design, Website Design