Carnaby & Cross


Carnaby & Cross is a premium skincare company headquartered in the United Kingdom.

It is a new start-up brand that was developed for sophisticated independent women who celebrate their free spirit, love for design, fashion and care how they look, by one of the oldest manufacturers of skincare and toiletries in the UK.

Redfire was approached with a brief to develop a name, brand and visual communications strategy for this premium range. We had to ensure it was quintessentially English, but chic.

Our name, Carnaby & Cross was inspired from the famous West End’s Carnaby Street and the St George Cross from the Union Jack.

What we did: Brand Strategy, Packaging Design, Brand Story, Naming, Brand & Logo Design, Visual Communications and Advertising Strategy.

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