Biorem is a leading Australasian brand of green and sustainable Bio-Remediating cleaners designed for the automotive, heavy industrial, aeronautical and mining industries.
Our focus was to make the product stand out both on shelf and in a workshop. We wanted to reinforce that a green product was as effective, if not stronger than a chemical based product. So our execution on this brand was to take a green product and make it industrial. In was Black & Yellow - category cues for heavy industry, out was greens and leaves.
We leveraged a number system with bold typeface to clearly identify our variants and allowed for product extensions and organic growth within the range.
What we did: Brand Strategy, Naming, Brand & Logo Design, Packaging Design, Marketing Collateral, Point Of Sale, Trade Show Displays, Brochures, Advertising, Website Design, Print Management