Aotea New Zealand came to us to consolidate a number of house brands. We worked with strategist Fiona Stevens to develop Avoca. This involved building a compelling brand story and then transferring this visually into a brand that would represent NZ, our dramatic landscapes and environments.
The Avoca brand was applied throughout a significant range of clothing where the unique brand mark was used for labelling and also embroidered on front of apparel.
Work we did: Brand Strategy, Brand Identity & Logo Design, Packaging Design, Marketing Collateral, Brochures, Instore Point Of Sale, Print Management