APC is one of Australasia's largest privately owned International Freight Forwarder and Customs Brokers. With over 200 competitors alone in Auckland, APC NZ came to Redfire to help them stand out from the crowd.
We undertook a brand and competitor audit giving us a comprehensive snapshot of the market. From there we identified some key "trigger" characteristics and opportunities for APC to leverage from. Our strategic planning set a communication marketing plan that featured people. Gone was the old adage that everyone else used - boats, planes and automobiles.
What we did - Brand Audits, Brand Communications Strategy, Marketing Collateral Design and Development, Brochures, Pitch Documents, Environmental Branding, Document Templates.