what we did
Travel Solutions International (TSI) is a leading global corporate travel network for the business traveller. It has a global reach spanning over 40 countries, including more than 100 offices in 6 continents.
Redfire worked with the guiding principle based in the UK, to develop the new global brand for all members to use, as an associated member of the network. Our creative goal was to capture the essence of travel without boundaries and to design a truly multinational brand that would translate in all continents around the globe.
We used strong graphical elements to describe the global network as well as showing energy and flight. It is a positive device depicting freedom, weightlessness, revitalisation and spirit. Each component within the wing device symbolises the global partnership that comes together to provide a total solution.