what we did
Brand Strategy, Brand & Logo Design, Global Brand Usage Guide, Website Design.
Travel Solutions International (TSI) is a leading global corporate travel network for the business traveller. It has global reach spanning over 40 countries, including more than 100 offices in 6 continents.
Redfire worked with the guiding principal based in the UK, to develop the new global brand for all memebers to use, as an associated member of the newtwork. Our creative goal was to capture the essence of travel without boundaries, and to design a truly multinational brand that would translate in all continents around the globe.
We used strong graphical elements to describe the global network as well as showing energy and flight. It is a positive device depicting freedom, weightlessness, revitalisation and spirit. Each component within the wing device symbolises the global partnership that comes together to provide a total solution.