what we did
Trades At School is a mentoring program for high school students requiring a more practical approach to education and development. This non-profit organisation is run through the C-Me Mentoring Foundation Trust and now the Oceania Career Academy. Trades At School exposes students to industrial trade training whilst still at school, and facilitates "real life work experience" and job placement.
Our brand design was crafted to connect to a young, predominantly male audience and needed to articulate our message clearly, simply and visually. Boldness through the typography added a multi-dimensional element acting as a magnet to draw attention and become memorable.
Advertising and communications featured real students and drew emotional engagment, providing a great platform for new student acquisition and retention.