what we did
Trades At School is a mentoring program for high school students requiring a more practical approach to education and development. This non-profit organisation is run through the C-Me Mentoring Foundation Trust and now the Oceania Career Academy. Trades At School exposes students to industrial trade training whilst still at school, and facilitates "real-life work experience" and job placement.
Our brand design was crafted to connect to a young, predominantly male audience and needed to articulate our message clearly, simply and visually. Boldness through the typography added a multi-dimensional element acting as a magnet to draw attention and become memorable.
Advertising and communications featured real students and drew emotional engagement, providing a great platform for new student acquisition and retention.