what we did
Design & Art Direction, Cookbook Design, Website Design & Development, Advertising.
St Cuthbert’s Cookbook was a colloboration with the wider school community and the Old Girls Association. School families were encouraged to submit their "secret family recipes" in the hope of publicization in a beautiful cookbook, to mark the 100 year centenary of the College. The resulting cookbook named: Mind, Body & Soul, features a diverse range of family favourites.
Redfire lead the design and creative direction. The design style was influenced by the notions of positive physical attitudes and the philosophy of instilling healthy choices. We created the art direction, design layout, advertisement layout, colour palette and design style. The fluidity of freshness throughout the book creates connections between the different food sections and gives the book a modern and clean feel, with the aim of capturing a feminine, appetising, yet youthful essence.