what we did
St Cuthbert's Old Girl's Association asked Redfire to develop their Lottery styled fund-raiser ’Golden Ticket’ Campaign - in which we marketed the proposition of winning a year of free tuition fees worth $19,000 for the 2019 school year.
We developed the marketing campaign which involved designing collateral and promotional assets for print and online - tickets, promo flyers, posters, billboard advertising, social media posts and a website.
Our creative utilised bright, bold and graphic visuals - employing an origami styled theme and brand colours from both St Cuthbert’s school and St Cuthbert's Old Girl's Association - providing appeal to students and parents alike.
Success - a sell-out of tickets in record time and some very happy parents.