what we did
St Cuthbert's Old Girl's Association asked Redfire to develop their Lottery styled fund-raiser ’Golden Ticket’ Campaign - in which we marketed the proposition of winning a year of free tuition fees worth $19,000 for their daughter in the 2019 school year.
This involved creating collateral and promotional assets for print and online - numbered tickets. promo flyers, posters, billboard advertising, social media posts and a website.
Our creative utilised bright, bold and graphic visuals - employing an origami styled theme and brand colours from both St Cuthbert’s school and St Cuthbert's Old Girl's Association - providing appeal to students and parents alike.