SCARLETT &
GREENE

what we did

Brand Strategy

Brand Identity

Logo Design

Packaging Design

Visual Communications Strategy

Website Concept

Marketing Collateral

Brochures

Advertising

Channel Marketing

Point Of Sale Displays

Environmental Branding

Print Management

Scarlett & Greene is a premium New Zealand skincare company specialising in sensitive skin for teens.

Redfire designed the brand identity and packaging for Scarlett & Greene to establish their products as a new concept for natural skincare formulated specifically for teenage skin. The brand is hip, young and fresh, and leverages off it's natural New Zealand provenance. 

The Scarlett & Greene logo was designed as a wordmark with the distinctive L adding a visual cue to make it unique. 

We designed contemporary packaging which incorporates a Koru pattern that reinforces the regenerative properties of new skin as well as the "Natural" & "New Zealand" brand positioning. This is used in various colours to communicate their product variants and stand out on-shelf.   

Leading social influencer, Jamie Ridge was hired to feature as the face of the brand for launch and featured on advertising, digital and print marketing.

“I love Scarlett & Greene’s packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10” – reviewed by a teenager for thread.co.nz 

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