what we did
Scarlett & Greene is a New Zealand skincare company focusing on sensitive skin for teens.
Redfire worked with Scarlett & Greene as a start-up and developed a brand and launch strategy to target the niche teenage skincare category. The brand was about heroing New Zealand, being hip, young, fresh and cool. They launched with "It Girl" Jamie Ridge - a great ambassador to get into the hearts and minds of teenage girls.
The Scarlett & Greene brand is contemporary and friendly. The packaging design incorporates a Koru pattern reinforcing the regenerative properties of new skin and is used in various colours to communicate our product variants. And yes the Koru also reinforces the "Natural" & "New Zealand" brand positioning.
“I love Scarlett & Greene’s packaging; it is modern, girly, kiwi and natural. As it is bright I would definitely be attracted to it on the shelves. Rating: 8/10” – reviewed by a teenager for thread.co.nz