what we did
Brand Strategy, Positioning, Naming, Logo Design, Brand Narrative, Visual Communications Strategy, Packaging Design, Marketing Material, Advertising, Point Of Sale, Corporate Collateral, Digital Strategy, E-Commerce Website Design, Social Media, SEO, Adwords, Digital Advertising, Print Management.
Savar is a renowned global brand of luxurious ultra premium natural New Zealand skincare. A New Zealand Exporter of The Year Finalist 2017, Savar has significant market recognition across Australasia and Asia.
As part of a long term partnership, Redfire was involved at the start-up stage, working with founder Vicky Woolford to develop a truly holistic premium brand, that changed the way Natural Skincare was crafted and marketed. Our process was driven by close collaboration and our understanding of Savar's unique business challenges together with forward thinking global export philosophy.
A powerful and iconic logo sits at the heart of the Savar brand and dominates the packaging in a foiled and embossed emblem of quality. This coupled with minimilism of black on white and the addition of gold foil elevates the brand, and removes it from the standard that was appearing on other natural skincare companies.
Our design solution was crafted to cater for product extensions and growth into new skincare segments as time went by. We developed a brand architecture that unified the brand including Savar, Savar Man, Savar Baby and Savar Spa which easily translates across the full range in a cohesive look and feel.