Parkland have the exclusive agency for Toro - the leading worldwide provider of innovative solutions for the outdoor environment, including turf,  ground-engaging equipment, and irrigation solutions.

Redfire was tasked with building the brand and specifically targeting the different market segments from Education, Large Contractors, Small Contractors and Channel.

We were preaching to the converted in that Toro's reputation was admired and so developed the "You'll know what we mean" campaign that was rolled into Advertising, Sales Brochures, Promotional Campaigns and Digital Newsletters.