what we did
There is a bright outlook for bottled water and it remains one of the most dynamic beverage categories, in almost every geographic region of the world. New Zealand Spring Water is privately held, with offices in New Zealand and China, and is a relatively young entrant into the bottled water industry.
Redfire was tasked with developing a brand that would stand apart from the clutter, who needed to appeal to a diverse local and global audience. We took inspiration from the "Thunder Mountain" resource and locked the brand up so it could be used in multiple formats over various platforms and media.