what we did
Naming, Brand Strategy, Brand Identity & Logo Design, Brand Architecture, Website Design & Development, Marketing Collateral, Environmental Branding and Student Acquisition Campaign.
NEW ZEALAND SCHOOL
The Aviation & Travel Training Group (ATTG) operated two competing brands – Sir George Seymour (SGS) and Travel Careers & Training (TCT), with over 50 years combined heritage. Redfire executed a full brand review to create a brand and positioning strategy that resonated with the millennial target audience to drive student acquisition.
Our strategic direction was to leverage ATTG's position as was the only specialist travel and tourism training provider in New Zealand, with a nationwide presence and 9 campuses. We consolidated the two brands to create one power brand, and the "New Zealand School of Tourism" was born, along with a new positioning strapline "Work Ready...World Ready"
The logo and other brand elements have been optimised to perform across various platforms and scales, from print media through to the small-space digital world, and environmental branding and marketing communications.
Our acquisition campaign was strategically designed to target students within the local catchment areas and drive student acquisition for individual campus location.
We deployed a through the line strategy focusing on digital and social channels to connect with our millennial target audience. Our hook was to connect NZST with landing a dream job, where students would be: “WORK READY… WORLD READY”.