what we did
A Satinjet® shower is something only your skin can truly understand. Twinjets of water collide, creating 300,000 droplets per second, providing greater warmth and coverage. It’s an immersive, full-body experience that transforms your regular shower into an everyday delight.
Redfire was approached with multiple challenges. Firstly to increase sales of the premium Satinjet shower. Next to create a selling methodology that changed the way Satinjet® showers were sold in retail channels. Finally to sell the full Methven tapware system.
Our research showed traditional shopper and sales behaviour meant the first tapware sold in a bathroom were the taps - of which the design was influenced heavily by the shape of the vanity. Next purchase is the shower mixer, generally complimenting the tapware and finally the showerhead. This, the problem for Methven.
Methven's IP and competitive advantage are in the Satinjet showerheads, so we needed to make this the driver and the first item purchased. Then the purchase journey would then flow onto the rest of tapware.
We created the Try Before You Buy marketing campaign that engaged potential purchasers early in their decision-making process. Our "try before you buy" campaign had a massive impact on Methven sales resulting in 8 out of 10 people buying Satinjet showers. The program was so successful it now plays a significant marketing initiative for Methven.