what we did
Marketing Acquisition Strategy, Marketing Collateral, Point Of Sale, Brochures, Advertising, Print Management, Packaging Design
A Satinjet® shower is something only your skin can truly understand. Twinjets of water collide, creating 300,000 droplets per second, providing greater warmth and coverage. It’s an immersive, full-body experience that transforms your regular shower into an everyday delight.
Designed by Methven a New Zealand listed company, Redfire was approached with multiple challenges. Firstly to increase sales of the premium Satinjet shower. Next to create a selling methodology that changed the way showers were traditionally sold in retail channels. Finally to sell the full Methven tapware system.
Traditional shopper and sales behaviour meant the first tapware sold in a bathroom were the taps - of which the design was influenced heavily by the shape of the vanity. Next purchase is the shower mixer, generally complimenting the tapware and finally the showerhead.
Methven's IP and competitive advantage is in the Satinjet shower heads, selling at the top of the list. This would then flow onto the rest of tapware.
Our "try before you buy" campaign had a massive impact on Methven sales resulting in 8 out of 10 people buying Satinjet showers. The program was so successful it is now plays a significant marketing initiative for Methven.