Jettzy is an online travel booking engine disrupting the travel market by offering lower airfares.
As an online business, our strategy uses digital marketing as the core marketing platform. This set the foundations for our thinking when we developed the brand name. The brand was developed as a wordmark, driving all consumer touchpoints to Jettzy.co.nz
Being a true Maverick Brand Archetype, Jettzy's tone of voice is bold, confident and to the point. This, coupled with art direction and imagery that isn't stock standard gives the brand a real point of difference. After all, Jettzy is a challenger brand.
Photographic Art Direction
Tone of Voice
Composition - Z frame
We developed an organic and flexible lockup device to hold pricing, the brand and other copy content over our visuals. The 'Z" frame was born- derived from the z in the brand mark offering us a unique look and feel.
Jettzy radio advertising