Jettzy is an online travel booking engine disrupting the travel market by offering lower airfares.
As an online business, our strategy uses digital marketing as the core marketing platform. This set the foundations for our thinking when we developed the brand name. The brand was developed as a wordmark, driving all consumer touchpoints to Jettzy.co.nz
Being a true Maverick Brand Archetype, Jettzy's tone of voice is bold, confident and to the point. This, coupled with art direction and imagery that isn't stock standard gives the brand a real point of difference. After all, Jettzy is a challenger brand.
Visually we wanted to ensure Jettzy stood out. We created a heavy frame to hold our visuals and designed a "Z" frame that provides flexibility to hold product info, price, and the logo.
Photographic Art Direction
Tone of Voice
Composition - Z frame
Jettzy radio advertising