what we did
The Jason brand has been synonymous with hardback placemats and coasters for over 50 years and evolved into a leading homeware and lifestyle brand sold in over 35 countries around the world.
Redfire first got involved with Jason when they required a rebrand to reflect their wider homeware offer. We crafted a very simple clean logo that worked on the various platforms it would be used on - from packaging design, point of sale and through all digital channels. Drom this we designed a collection of iconography to compliment the packaging communication.
Jason wanted a new website that would be a catalogue for retail consumers and retailers, but through a secured login, become an order portal for the trade to be able to buy online. Redfire's online solution included the design and development of a Magento E-Commerce website that was heavily customised for multi-channel, multi-country and multi-currency.