HOME IDEAS

what we did

Brand Refresh

Logo Design

Visual Communications Strategy

Brand Guidelines

Wayfinding

Signage

Marketing Material

Vehicle Branding

Print Management

Bold. Clear. Confident. We rebranded the Home Ideas Centre - Auckland's leading inspiration hub for building, renovating, designing or furnishing your home.

We crafted a strong brand and logo using striking combinations of type, colour, imagery and smart brand language. We then applied this across a range of brand touchpoints including exterior signage, wayfinding, website, digital marketing communications and advertising. 

Our strategy uncovered a new brand strapline - GET INSPIRED. This was elevated with the clever use of the orange dot taken from the brand mark and used across marketing and communications and played a core role in our design direction. 


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