Enzogenol is a clinically researched, high antioxidant, nutraceutical ingredient derived from the pristine and sustainable pine forests of New Zealand.
We developed a new brand "Enzopure" for our client to target the rapidly developing global wellness market. Our challenge was to launch more than a health supplement, we needed to incorporate a social cause and investment opportunity as part of the overall marketing strategy.
For every bottle purchased, customers gained credits in a forest, which would ultimately be used to offset personal carbon footprints.
Our naming strategy incorporated the hero ingredient, Enzegenol with purity. This reflected the high dosage of actives as well as pure air from the forests. The brandmark was simple yet elegant and provided a masthead for our packaging architecture.
Packaging design played a critical role in positioning Enzopure as a premium health supplement. The glass frosted bottle, botanical drawings, gold foiling and debossing on the label and box reinforced this positioning.
The brochures, website design and marketing material maintained these distinctive graphics to set it apart from what has gone before.